Wednesday, February 23, 2011

AMBITION


Ambition is the path to success. Persistence is the vehicle you arrive in.” ~ Bill Bradley

I wrote this BACTS Update this weekend from a secret little corner of a convention center in Las Vegas that grants some reprieve from the constant torrent of sound from a thousand volleyball girls, parents, and whistles echoing in unison.

This weekend is all about ambitious young women trying to get noticed by college coaches. They have worked hard to perfect their athletic skills and have used this weekend as a showcase to network with college coaches to “show their stuff.” I relate this whole weekend recruiting experience to what all of you are going through. You’ve perfected your skills, and you want to be noticed too. The question is: How ambitious are you? What are you doing to get noticed?

The prospective college athlete does their homework. They research the colleges of interest, find the email address for the coach and write them, include a skills video (their version of a resume), and then follow up routinely with multiple emails and calls. Their ambition is undeniable. They know there is much competition between players and schools. They find a way to get on the radar of the college and coach they are interested in.

Similarly, the competition between candidates and available positions remain stiff. Here are a few tips to help increase your odds for getting on the radar of the company you are interested in working for.

· Identify 10 companies you have interest in that you have not contacted.

· Get the name of the hiring manager (for your department of interest) either on the website, or call the main switchboard and ask for this information. Do not rely on Human Resources to completely understand the match between your expertise /resume and the match for the position. Email the hiring manager directly.

· Do some research on this person through LinkedIn or Google. Find out if you have anything in common (i.e. schools, previous industry or company. connection, or something of a personal nature such as both of you are tri-athletes, or are both soccer coaches…) Use this information somehow creatively in your cover letter.

· Look carefully at your cover letter and resume. I mean REALLY look at it. Is it concise, precise and to the point? Does it tell the recruiter what you did in your last position and how it positively affected the company’s bottom line? Is it easy to follow and understand? As mentioned above, try to creatively connect with the hiring manager with the wording and content in your cover letter. Let’s say you find out you both have some sport association. Mention something along the lines of, “As a long time soccer coach, I understand the importance of building a team and creating a vision for success…”

Act like a prospective college athlete, who follows up with the school of interest. Do the same and follow up via email or LinkedIn to the Hiring Manager to keep your name circulating within the organization. Use LinkedIn to also find out what connections you may have with the hiring manager, and use your network to help get you noticed!

GOOD NEWS: A good friend and colleague has just started as an Independent Distributor of Life Vantage,
www.lifevantage.com/billseltzer and is looking to work with others who have interest in this product. For more information contact Bill Seltzer at (951) 326-0161.

CONGRATULATIONS: To Amy B., who recently took a position with a brand new Educational startup company in the Temecula area. Amy writes, “I would like to encourage the rest of the group to keep their personal relationships with contacts alive. This opportunity came completely out of left field and only happened because I was friends with specific people.”

BACTS FACT:I can spot an ambitious candidate a mile away…they are the ones who have a clear view of their future.” ~J. Smith

THAT'S IT:It’s not easy being green”…at least that’s what Kermit the Frog from the Muppet’s routinely says. It’s also not easy being unemployed in this marketplace. The game of recruitment is not for the faint of heart. For many of you, it’s been way too long and your stamina is weakening. Find a way to renew your ambition to find a job. No one is going to champion you but yourself.

The very substance of the ambitious is merely the shadow of a dream.” ~Shakespeare. The college bound athlete knows how to hold on to their desired dream and they push through with such persistence until they reach their goal. I hope you can persist as well.

Good luck on the job search this week,

Jan

Jan M. Smith
Inland Management Group
Human Resource Consulting & Support to the Service Industry
(951) 302-6483
www.inlandmgtgroup.com
www.janmsmith.com
Twitter: @temecula_hr
Facebook:
http://facebook.com/InlandManagementGroup
LinkedIn:
http://www.LinkedIn.com/in/janmsmith

Monday, February 14, 2011

HEART

To understand the heart and mind of a person, look not at what he has already achieved, but at what he aspires to.” ~ Kahlil Gibran


Happy Valentine’s Day to you! Regardless if you have a significant other or not, each of you should be celebrating this day because as an unemployed individual, you are the one who has heart.


You get up each morning and face the day unlike those who head off to work. You have figured out how to live on less, yet you still try to stay positive and committed to your job search. Each day brings new opportunities to meet someone who might be the lead to your next job.


You step out of your comfort zone and attend a networking meeting with a sea of others you do not know (I applaud you for this…) Many of you will get ready today for an interview, and pull out of your gut that ounce of confidence that is still there. (again, I applaud you because I know this isn’t easy).


You are the ones who need to be celebrated on a day like today. You have heart, spirit, fortitude, bravery, and courage like no other group of individuals I have ever met.



Here’s to you, the unemployed! Go out and celebrate your situation today. Yes, celebrate it…it’s been handed to you for a reason, and hopefully soon, when you are in a new career or job, you will look back and understand why.



GOOD NEWS: Twitter is being utilized by more and more recruiters as a tool to find YOU! If you are not involved with this job site yet, please take a look at this opportunity to find more “hidden” jobs. I will be holding a Twitter for Your Job Search workshop in the very near future…stay tuned for more information, but until then, here is a good article to read and get started: 7 Categories of Who to Follow on Twitter for Your Job Search. http://tinyurl.com/4nv3ubz

CONGRATULATIONS: I have heard that many of you have interviews this week. Please let me know if you are offered a position. Good luck!

BACTS FACT:Go in to an interview with the heart of a champion and you will surely be remembered by the recruiter.” ~ Jan Smith

THAT'S IT:Wheresoever you go, go with all your heart.” ~ Confucius

Start off this week with the resolve to do something positive for your job search. Just keep moving forward!



Good luck on the job search this week,
Jan

Jan M. Smith
Inland Management Group
Human Resource Consulting & Support to the Service Industry
(951) 302-6483
www.inlandmgtgroup.com
www.janmsmith.com
Twitter: @temecula_hr
Facebook:
http://facebook.com/#!/InlandManagementGroup
LinkedIn: http://www.LinkedIn.com/in/janmsmith

Monday, February 7, 2011

ADVERTISING


Advertising


Good advertising does not just circulate information. It penetrates the public mind with desires and belief.” ~Leo Burnett

If you watched the Super Bowl yesterday afternoon, you were not alone. It’s estimated over 106 million people joined you. I watched, but not the football (not a fan) rather, the commercials. Funny, sad, crazy, intelligent, and misunderstood advertising that cost a mere 3 million dollars for a 30 second spot!

For sure, the money was well spent, as those who watched these commercials won’t soon forget Doritos, ETrade, PepsiMax, Audi, Chevrolet, Snickers, Budweiser, Bridgestone Tires, Coke and several others. Advertisers hope their sales will increase in exchange for their advertising efforts.

You are a job seeker trying to vie for the attention of a recruiter. Consider yourself the product and accept that you need to get the product (you) to market (recruiters), which required a dedication to advertising.

It’s a proven fact.

Do everything you can to self-promote and advertise yourself via Networking, professional exposure on LinkedIn, Twitter, blogs, and other Social Media connections such as FaceBook, Tweet Ups and Networking groups. Extend your reach to those employed who might have connections. Call previous co-workers and supervisors and ask them who they know you can connect with to discuss job leads.

Advocate for, and champion yourself. You don’t even have to pay to do it. The tools are all available for you on your computer and telephone.

Advertising is the ‘wonder’ in Wonder Bread.” ~ Jef Richards

GOOD NEWS: The Temecula Chamber of Commerce now has a link on their site to local job listings for and other job seeking information. Here is the link:
http://www.temecula.org/jobs.html.

CONGRATULATIONS: To Carol N. who recently accepted an Account Manager’s position!

BACTS FACT: “You need to advertise your job candidacy to ensure recruiters will identify you as a potential for their job opening.” ~ Jan Smith

THAT'S IT: “Advertising is what you do when you can’t go see somebody. That’s all it is.” ~Fairfax Cone

All day today people are still talking about the Super Bowl commercials. I bet work production was slowed down a bit because of all the discussion! Good news is that the advertising campaign these companies committed to actually worked, as the commercials created a buzz about their product.

Don’t forget that you have to create a buzz around you, the job seeker. Spend some time thinking about how you can do this for yourself this week.

Good luck on the job search this week,
Jan

Jan M. Smith
Inland Management Group
Human Resource Consulting & Support to the Service Industry
(951) 302-6483
www.inlandmgtgroup.com
www.janmsmith.com
Twitter: @temecula_hr
Facebook:
http://facebook.com/#!/InlandManagementGroup
LinkedIn:
http://www.LinkedIn.com/in/janmsmith