Advertising
“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.” ~Leo Burnett
If you watched the Super Bowl yesterday afternoon, you were not alone. It’s estimated over 106 million people joined you. I watched, but not the football (not a fan) rather, the commercials. Funny, sad, crazy, intelligent, and misunderstood advertising that cost a mere 3 million dollars for a 30 second spot!
For sure, the money was well spent, as those who watched these commercials won’t soon forget Doritos, ETrade, PepsiMax, Audi, Chevrolet, Snickers, Budweiser, Bridgestone Tires, Coke and several others. Advertisers hope their sales will increase in exchange for their advertising efforts.
You are a job seeker trying to vie for the attention of a recruiter. Consider yourself the product and accept that you need to get the product (you) to market (recruiters), which required a dedication to advertising.
It’s a proven fact.
Do everything you can to self-promote and advertise yourself via Networking, professional exposure on LinkedIn, Twitter, blogs, and other Social Media connections such as FaceBook, Tweet Ups and Networking groups. Extend your reach to those employed who might have connections. Call previous co-workers and supervisors and ask them who they know you can connect with to discuss job leads.
Advocate for, and champion yourself. You don’t even have to pay to do it. The tools are all available for you on your computer and telephone.
“Advertising is the ‘wonder’ in Wonder Bread.” ~ Jef Richards
GOOD NEWS: The Temecula Chamber of Commerce now has a link on their site to local job listings for and other job seeking information. Here is the link: http://www.temecula.org/jobs.html.
CONGRATULATIONS: To Carol N. who recently accepted an Account Manager’s position!
BACTS FACT: “You need to advertise your job candidacy to ensure recruiters will identify you as a potential for their job opening.” ~ Jan Smith
THAT'S IT: “Advertising is what you do when you can’t go see somebody. That’s all it is.” ~Fairfax Cone
All day today people are still talking about the Super Bowl commercials. I bet work production was slowed down a bit because of all the discussion! Good news is that the advertising campaign these companies committed to actually worked, as the commercials created a buzz about their product.
If you watched the Super Bowl yesterday afternoon, you were not alone. It’s estimated over 106 million people joined you. I watched, but not the football (not a fan) rather, the commercials. Funny, sad, crazy, intelligent, and misunderstood advertising that cost a mere 3 million dollars for a 30 second spot!
For sure, the money was well spent, as those who watched these commercials won’t soon forget Doritos, ETrade, PepsiMax, Audi, Chevrolet, Snickers, Budweiser, Bridgestone Tires, Coke and several others. Advertisers hope their sales will increase in exchange for their advertising efforts.
You are a job seeker trying to vie for the attention of a recruiter. Consider yourself the product and accept that you need to get the product (you) to market (recruiters), which required a dedication to advertising.
It’s a proven fact.
Do everything you can to self-promote and advertise yourself via Networking, professional exposure on LinkedIn, Twitter, blogs, and other Social Media connections such as FaceBook, Tweet Ups and Networking groups. Extend your reach to those employed who might have connections. Call previous co-workers and supervisors and ask them who they know you can connect with to discuss job leads.
Advocate for, and champion yourself. You don’t even have to pay to do it. The tools are all available for you on your computer and telephone.
“Advertising is the ‘wonder’ in Wonder Bread.” ~ Jef Richards
GOOD NEWS: The Temecula Chamber of Commerce now has a link on their site to local job listings for and other job seeking information. Here is the link: http://www.temecula.org/jobs.html.
CONGRATULATIONS: To Carol N. who recently accepted an Account Manager’s position!
BACTS FACT: “You need to advertise your job candidacy to ensure recruiters will identify you as a potential for their job opening.” ~ Jan Smith
THAT'S IT: “Advertising is what you do when you can’t go see somebody. That’s all it is.” ~Fairfax Cone
All day today people are still talking about the Super Bowl commercials. I bet work production was slowed down a bit because of all the discussion! Good news is that the advertising campaign these companies committed to actually worked, as the commercials created a buzz about their product.
Don’t forget that you have to create a buzz around you, the job seeker. Spend some time thinking about how you can do this for yourself this week.
Good luck on the job search this week,
Jan
Jan M. Smith
Inland Management Group
Human Resource Consulting & Support to the Service Industry
(951) 302-6483
www.inlandmgtgroup.com
www.janmsmith.com
Twitter: @temecula_hr
Facebook: http://facebook.com/#!/InlandManagementGroup
LinkedIn: http://www.LinkedIn.com/in/janmsmith
Agreed! Over the years, the Advertising industry has undergone a lot of advancements, yet its firmness to promote and market products intelligently has remained the same only the techniques of representation have been modifying from time to time. This is one of the reasons why fresh graduates are keen to pursue Advertising Management programs, only to be part of a smart industry.
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